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OOH
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PRINT ~ OOH ~
SCARE THE BUGS
OFF! DEEP WOODS BUG SPRAY
Insight: People don’t want to be around bugs.
Big Idea: OFF Deep Woods has the power to scare bugs away from you.
OUTDOOR
During the summertime, multiple NYC park benches will have a fake, scary character sitting on the bench holding a can of OFF Deep Woods. The other half of the bench will have “A Bug’s Worst Nightmare” printed on it.