SOCIAL
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NON-TRADITIONAL
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SOCIAL ~ PRINT ~ NON-TRADITIONAL ~
TINY SOUNDS
DECIBULLZ
Contrary to popular belief, earplugs do not block out sound, they only reduce decibels.
Decibullz earplugs can greatly reduce the loudest of sounds, making this campaign all about
seeing what the product truly does.
DIGITAL
Instagram, TikTok, and Snapchat will feature a Decibullz filter that allows user to tap on a loud noise to see the power of Decibullz earplugs.
After the user taps the loud noise, the filter will shrink the source down to a tiny size. Before sharing, a Decibullz earplug that displays “Minimize Big Sounds” will be added to the image.
NON-TRADITIONAL
The popular toy Mini Brands will come out with a limited edition Decibullz pack. This “mini sounds” pack will include loud instruments, appliances, equipment, as well as mini Decibullz earplugs