SOCIAL
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SOCIAL ~
GOLD BOND
We needed to use trends to portray RTBs for several lotions. Combined we got over 100M+ views for the 4 assets we created.
We concepted and produced the entire project - including but not limited to - script writing, video and voice over editing, and casting selection.
We even acted in 2 of the 4 assets, which also performed the best!
Copywriter: Blythe Broadbin, my amazing partner :)
Sitting at 39 million views, this video of my face is the most viewed video in GB’s history. —>
It also has the highest VTRs for GB.
CTR’s and VTR’s above benchmark during first month & beyond.